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Paul Sparks, Sino-Canadian International College, Guangxi University, Online English Lesson Plans, Lesson Material and Ideas for Semester 2 Reading Lessons...

Reading: Advertising and Propaganda Techniques

Lesson Objectives: As a result of this lesson, students will be able to:

1. Identify the persuasive techniques used in magazine advertising.

2. Explore the effects of magazine advertising.

3. Identify propaganda in readings.

Source: http://www.col-ed.org/cur/lang/lang25.txt / http://www.col-ed.org/cur/lang/lang57.txt

What is Propaganda?

Students need to become aware of the influence used in readings, such as advertisements and commercials, to make them more appealing to the buyer. The purpose of this lesson is to expose students to five different propaganda techniques.

There are five propaganda techniques generally used in advertisements:

• Bandwagon: persuading people to do something by saying others are doing it.

• Testimonial: using the words of a famous person to persuade you.

• Transfer: using the names or pictures of famous people, but not direct quotations.

• Repetition: the product name is repeated at least four times.

• Emotional words: words that make us feel strongly about someone or something. 

Activities

• Whilst reading English magazines, students can identify the five propaganda techniques used in advertisements.

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