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Paul Sparks, Online Business English Lesson Plans, Lesson Material and Ideas for Grade 2 English Conversation Lessons at Xiangtan Normal University...

Lesson Activities: The students will discuss marketing issues and give a short presentation to the class about how to market their chosen product or service.

Marketing: Each group of students will choose a product or service. They will then decide how to market the goods, both in China and Abroad. They will design a brief marketing plan to be presented to the class which should include the following areas:

• Details about why they chose the product or service
• Features and Benefits of your product
• Who are the Target Market (age, sex, location etc)
• Who are the competitiors
• "SWOT" analysis - Strengths, Weaknesses, Opportunities and Threats
• "PEST" analysis - Political, Economic, Social and Technological factors
• Goals and Objectives - How their company will expand etc.
• "The Marketing Mix" (4 P's) - Product, Price, Place and Promotion
• Where they would advertise, why they chose each form of media
• How they would monitor the effect of their marketing strategy

NOTE: This lesson follows on from the "Culture" lesson about MARKETING, to view the culture lesson about Marketing Click Here

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